OPPORTUNITY
Brainstorm, execute and manage all Spring campaign launch creative, based on founders vision and product assortment. Build on existing brand identity and create sub-branding for the season to hype up the new gear.
SOLUTION
It was great to develop some the graphics for the line, which helped me understand the approach for visual assets and overall campaign direction. I created and oversaw all in-house marketing materials and worked directly with the executive team to expand the Howlerverse. For the 2017 Spring Collection I was involved in all creative pieces used to promote the line, digital and print, from catalogs to video art direction. Here are some examples of how I translated the brand’s authenticity into various marketing channels and collateral to meet the audience and show the products in the appropriate way.